PRIVACY STATEMENT – Purity.Organic
Version: 11-02-2026
Introduction
At Purity.Organic, we handle your personal data with care and awareness.
Trust and transparency are important to us. In this privacy statement we clearly explain what data we collect, why we do it and how we protect it.
Purity by Nature V.O.F., trading as Purity.Organic, is the controller for the processing of personal data as described in this statement.
We process personal data solely for clear and legitimate purposes and in accordance with the General Data Protection Regulation (GDPR).
1. Identity of the controller
Purity by Nature V.O.F.
Trading under the name: Purity.Organic
Westwijk 1a
5406 XS Uden
Netherlands
Email: service@purity.organic
Chamber of Commerce number: 89567757
VAT number: NL865023918B01
2. What personal data do we process?
We process personal data when you visit our website, place an order, or contact us.
This may include:
– First and last name
– Address information
– Phone number
– Email address
– Payment information
– IP address
– Order history
– Data provided through contact forms
3. Purposes of the processing
We process personal data for the following purposes:
– Processing and shipping orders
– Processing payments via Mollie
– Delivering via logistics partners (such as Innocent, PostNL, DHL, or DPD)
– Forwarding necessary data to suppliers for dropshipping (such as for the water machine)
– Customer service and communication
– Improving our website via Google Analytics
– Sending newsletters (if consent has been given)
– Complying with legal obligations
4. Legal basis for processing
We process personal data based on:
The performance of a contract
– Legal obligations
– Your consent
– Legitimate interest (such as security and improvement of our services)
5. Retention periods
We do not retain personal data longer than necessary for the purpose for which it was collected, unless we are legally required to retain data for a longer period (such as the 7-year tax retention period).
6. Sharing personal data with third parties
We share personal data only when necessary for the execution of the agreement or to comply with a legal obligation.
We collaborate with, among others:
– Mollie (payment provider)
– Innocent (logistics intermediary)
– PostNL, DHL, and possibly DPD (shipping partners)
– Dropshipping suppliers
– Google Analytics
– Newsletter software (such as WooCommerce or Mailchimp)
– IT and hosting providers
– Administrative service providers
We enter into data processing agreements with parties that process data on our behalf if required by law.
7. Cookies and Google Analytics
Our website uses functional and analytical cookies.
We use Google Analytics to gain insight into the use of our website.
For non-essential cookies, we request prior consent via our cookie banner.
8. Security
We take appropriate technical and organizational measures to protect personal data against loss, misuse or unauthorized access.
9. Your rights
You have the right to:
– Access your personal data
– Correct your data
– Delete your data
– Limit processing
– Object to processing
– Transfer your data (data portability)
Requests can be submitted via service@purity.organic.
You also have the right to lodge a complaint with the Dutch Data Protection Authority.
10. Changes
We reserve the right to amend this privacy statement.
The most current version will always be published on our website.